Tuesday 7 February 2012

Grow your successful business! But first, get a grown-up email address...

Isellstuff@gmail.com

wecanhelp@xplornet.com

mybusiness@hotmail.com

Looks like your dad's email address right? So it should not be what you use to represent your business.  Regardless of whether you have (or need) a website - you can still get a professional email address! I had my @southpawcommunications.ca email address in action months before I had my actual site functional.

Why? Because it makes you look like you have your shit together. A gmail or hotmail account seems kinda shady, no? Seems like it just might be a scam? Someone operating from their basement?

Even worse: hott_chick11@yahoo.com or awesomedude@hotmail.com

Well, even if you don't see it that way - the professional email address is still the way to go. Even if you do not have a website (chances are you need one anyway...) you can still register your domain (that's your www.yourbusinessname.com) and activate the email address associated with it. And it's affordable!

Companies like godaddy.com or any other website hosting company make this really easy to do. Don't wanna go at it alone? Let your resident web designer or 15 year old take care of it.  But, if I can do it, you can do it.  Trust me, it will vastly improve the image clients develop of you and your business.

Your brand is all about visibility and professionalism.  Do all you can to build it well.

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